Posts with tag: "Eleven Video"

by Jennifer Sierra

Click here to view the ad from the Reagan-Bush 1984 campaign.

What made this ad campaign so unusual is the fact that the campaign chose to focus on the positive aspects and accomplishments from Reagan's previous term. There was no opponent bashing. The candidate only  showed up in a small photo at the end and that was the only time his name appeared on the screen in this 1-minute ad. Reagan's name was only said one time during the ad as well. 

Given that Reagan was a former movie star, good speaker, and attractive person, it was also a surprising choice for them to make not putting images and video of him in the ad but instead using Americana images. The risk paid off because Reagan got re-elected for another term.


Monday, February 22, 2016
By Jennifer Sierra
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Click here to view the "Eleven" Video

This video is about Scottish guys trying to go the eleventh floor in an elevator with voice recognition technology. They try so hard to say "eleven" in an American accent but fail to get the elevator to move. This is so funny and clever. People of any accent can appreciate the humor behind this. The voice over talent for the "elevator" is a female American. This video illustrates how people with a thick accent get misunderstood and shows the weaknesses in voice activation or recognition technology. It also humorously demonstrates that no matter what your purpose is for voice over, wether it be in a commercial or an elevator, it is important to get someone that is able to be understand clearly.