This ad made me cry so hard I was hyperventilating. It is one of the best ad campaigns I have ever seen and completely nails the bond between a person and their pet. I don't want to ruin it for you by saying too much. You simply must watch it. It is a powerful message about organ donation and bonds between souls. There isn't much dialogue in the spot. The video does all the talking. This shows the power of video telling a story. You don't necessarily need voice over, text or dialogue for an ad to be powerful. Sometimes the images or video tell the story best, especially if you can appeal to the viewer's emotions.